Training materials for businesses and target groups
This training toolkit provides practical guidance for businesses and organizations on how to better understand and serve diverse user groups. It focuses on building inclusive environments through respectful communication, awareness, and improved service culture. The tool helps teams deliver services that are not only accessible and safe, but also socially inclusive.
How the tool is designed
The toolkit is structured into five practical training sections, each focused on a specific target group:
- People with autism spectrum conditions (ASC)
- People with disabilities
- Families with children
- Migrant women
- Seniors
Each section includes:
- simple explanations and context about needs and challenges
- actionable guidelines for interaction and communication
- examples of inclusive service practices
- short knowledge checks and quiz questions
- accessibility checklists for team reflection
- tips for continuous improvement
The content is clear, practical and easy to apply immediately in customer-facing environments.
How to use
- Use the toolkit as staff training material during team workshops.
- Create awareness sessions focused on respectful communication and inclusive service.
- Introduce practical guidelines into daily work policies and customer service routines.
- Use the checklists to evaluate your current level of inclusiveness and identify improvements.
- Support team learning by using quiz questions for self-assessment and discussions.
- Apply the recommendations across services, events, hospitality, tourism, education or customer care.
This tool is ideal for businesses that want to improve customer experience, reach wider audiences and strengthen their commitment to accessibility and inclusion.