On September 26, 2024, the Finnish team gathered with the Kanta-Helsinki Seniors to envision the future of senior travel. The goal was to develop various scenarios of what senior travel might look like in the future. These scenarios provided a glimpse into the challenges and opportunities related to accessibility.

The workshop included a group of active, talkative, and interested seniors. It began by presenting the factors that will define future travel. The presentation was based on a PESTE analysis. The workshop was interactive, and participants were active contributors at every stage. Based on discussions and reflections, the seniors selected the most important factors affecting future travel. Using a four-field model, they described four scenarios for future senior travel in pairs and groups. Finally, there was a discussion on how to prepare for these future scenarios. For example, how to act to achieve the desired future scenario.

You can see some highlights from the meeting in the gallery below.